Search Tips
Internet Marketing Vocabulary
- Adsense : When you want to earn money from your traffic
- Adwords : When you want to buy traffic for your website product
- Affiliates : People who will resell your goods
- Alexa Traffic Ranking : Alexa.com All important Traffic Ranking for your Site
- Auto-Responder : Replies to Emails Automatically specifically to Registrations
- Aweber : Aweber.com Market Leader in Auto-responders
- Back-End Profits : Selling to customers who have already bought from you (3 times more than Front-End)
- Business Design : (Business Plan)
- ClickBank : The best way to sell Digital Products also Affiliate Programs
- Commission Junction offers physical goods Available via snail mail
- CPC (Cost per Click) : What an Advertiser pays if some CLICKS his advert
- CPM (Cost per Mille eg Cost per 1000 Page Views) : What an Advertiser pays if some SEES his advert
- Camtasia : (Application to Create Demos of your application for Websites)
- eBay : Worldwide Online Auction System: easist way to start a business
- Feature / Benefit : Customers buy Benefits eg You will save money
- Front-End Profits : What you earn from direct pitch to a new customer
- HotSheet : Another name for an Advice/Fact Sheet
- Johnson Box : Boxes with Text in on a Sales Letter
- Joint Ventures (JV) : A Joint Development or Marketing effort , levers both parties fame/mailing list
- Landing Page : Page you send people to from say a Google Ad (so you can track them)
- Leverage : When you use your success to create more success
- Link Partners : People you trade links with
- Link Popularity : Criteria of Google Page RankingUpside Leverage
- Multiple Income Streams : All your Online Ventures
- Name Grab Page : AKA Name Squeeze Page : opt-In Page
- Non-Response Disrupter : Element of your SalesLetter Designed to interrupt buyer's apathy
- Opt-In Page : see Squeeze Page
- PayPal : Quasi Universal Secure Online Payment System which allow you to pay for items just by entering your PayPal emailaddress and a password (rather than street address creditcard number expiry dates etc)
- PixelFast : Find out what advertisers are paying for your wished for Adwords and how many people are searching for them
- Podcast : A digital recording of a radio broadcast or similar program, made available on the Internet for downloading to a personal audio player
- PPC Pay-Per-Click : Adverts where you get paid only if people Click
- Page Rank (in Search Engines)
- Perceived Value : What value your customers attach to your product
- Private Label eBooks (ie your name is put on the eBook)
- Public Label Rights Articles
- Sales Letter Website (Long One Page Hard Sell Website)
- SEO: Search Engine Optimisation; make your pages search engine friendly
- Swipe Files (Standard Phrases used in Sales Letters)
- Testimonials : Needed for Sales Letter
- Tipping point : The point at which critical mass takes over ie when you become well known
- Underachiever websites : Websites just built to earn adsense income, once built just left to earn a few dollars Adsense a month
- Upside Leverage
- Viral Email : Make an amusing Video which incidentally advertises your product. When it's funny/rude enough people email it to each other hence viral
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