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Internet Marketing Vocabulary
Internet Marketing Vocabulary
  • Adsense : When you want to earn money from your traffic
  • Adwords : When you want to buy traffic for your website product
  • Affiliates : People who will resell your goods
  • Alexa Traffic Ranking : Alexa.com All important Traffic Ranking for your Site
  • Auto-Responder : Replies to Emails Automatically specifically to Registrations
  • Aweber : Aweber.com Market Leader in Auto-responders
  • Back-End Profits : Selling to customers who have already bought from you (3 times more than Front-End)
  • Business Design : (Business Plan)
  • ClickBank : The best way to sell Digital Products also Affiliate Programs
  • Commission Junction offers physical goods Available via snail mail
  • CPC (Cost per Click) : What an Advertiser pays if some CLICKS his advert
  • CPM (Cost per Mille eg Cost per 1000 Page Views) : What an Advertiser pays if some SEES his advert
  • Camtasia : (Application to Create Demos of your application for Websites)
  • eBay : Worldwide Online Auction System: easist way to start a business
  • Feature / Benefit : Customers buy Benefits eg You will save money
  • Front-End Profits : What you earn from direct pitch to a new customer
  • HotSheet : Another name for an Advice/Fact Sheet
  • Johnson Box : Boxes with Text in on a Sales Letter
  • Joint Ventures (JV) : A Joint Development or Marketing effort , levers both parties fame/mailing list
  • Landing Page : Page you send people to from say a Google Ad (so you can track them)
  • Leverage : When you use your success to create more success
  • Link Partners : People you trade links with
  • Link Popularity : Criteria of Google Page RankingUpside Leverage
  • Multiple Income Streams : All your Online Ventures
  • Name Grab Page : AKA Name Squeeze Page : opt-In Page
  • Non-Response Disrupter : Element of your SalesLetter Designed to interrupt buyer's apathy
  • OTO : One-Time-Offers (Their supposed last chance to buy)
  • Opt-In Page : see Squeeze Page
  • PayPal : Quasi Universal Secure Online Payment System which allow you to pay for items just by entering your PayPal emailaddress and a password (rather than street address creditcard number expiry dates etc)
  • PixelFast : Find out what advertisers are paying for your wished for Adwords and how many people are searching for them
  • Podcast : A digital recording of a radio broadcast or similar program, made available on the Internet for downloading to a personal audio player
  • PPC Pay-Per-Click : Adverts where you get paid only if people Click
  • Page Rank (in Search Engines)
  • Perceived Value : What value your customers attach to your product
  • Private Label eBooks (ie your name is put on the eBook)
  • Public Label Rights Articles
  • Sales Letter Website (Long One Page Hard Sell Website)
  • SEO: Search Engine Optimisation; make your pages search engine friendly
  • Swipe Files (Standard Phrases used in Sales Letters)
  • Testimonials : Needed for Sales Letter
  • Tipping point : The point at which critical mass takes over ie when you become well known
  • Underachiever websites : Websites just built to earn adsense income, once built just left to earn a few dollars Adsense a month
  • Upside Leverage
  • Viral Email : Make an amusing Video which incidentally advertises your product. When it's funny/rude enough people email it to each other hence viral

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